Saving Creatives

To save a Creative, click the Save icon on the Ribbon bar at the top of the screen:

When you save a Creative, Email Manager will:

Save the content.
Display the content processor for any outstanding variables, events or images to be mapped.

If you have made any changes to the Creative or its Contents and you exit the Creative without saving, you are prompted to save the changes. For example:

Saving an Email Content for the first time

The first time you save an Email Content, the following variables are applied to it:

Message Open: allows you to track whether your Content was opened by recipients
Attachments: a placeholder where Email Manager inserts a link to your attachments

Recipients will not see these variables when they open an email from you.

If you delete out these variables when the Email Content is saved again they will reappear in the Content. These variables are needed to track Creatives and ensure attachments can be seen by your recipients, and because of this cannot be deleted.

Note:

If the Campaign Manager Approvals and Notes functionality is enabled, any email creatives used as part of a campaign that is live or in an approval state are locked. If you try and save, a warning message appears indicating the campaigns where the creative is locked. To make any updates, move the campaign to an ending state. You can select Save as to make a copy of the creative.

Saving a Webpage Content for the first time

The first time you save a Webpage Content, the following variables are applied to it:

Message Open: allows you to track whether your Content was opened by recipients
Attachments: a placeholder where Email Manager inserts a link to your attachments

Recipients will not see these variables when they open an email sent by you. If you delete these variables when the Webpage Content is saved again, they will not appear in the Content.

Saving text in a Content for the first time

The first time you save the text in a Content, the following link is applied:

Unsubscribe: you can delete this link from the Content, allowing you to insert your own unsubscribe link in its place.


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